It’s the “spam” of the real estate World, AI slop.
AI slop in real estate property listings means low quality, mass-produced or inaccurate digital content.
Slopping the hogs means gathering up and mixing table scraps, food waste and water.
It’s considered a practical farm practice of good stewardship and frugality mixing up the hog slop.
But AI slop takes the throw it together abracadabra to a ‘hole ‘nother level in real estate marketing.
Generated by artificial intelligence that clutters the property listing landscape, AI slop prioritizes high volume and speed over accuracy.
Think virtual staging or “enhancing” photos creates the wrong impression on your new real estate listing?
Adding an expensive leather sectional couch, a few end tables, fancy lights and a Persian “looks like a hand knotted oriental rug.” That’s no big deal right?
How about air brushing out over head high power lines?
Digitally touching up the peeling trim paint or replacing an over grown ugly shrub or two?
Where does the enhancement become misrepresentation of the real estate property listing?
Altering the perception of what is real or fabricated to manipulate and present the wrong perception of what’s for sale. Real, fake or somewhere in-between.
No one would argue that using images or a video of real estate from four years ago would not be ethical in a online listing representation.
But even if you disclose this is what the property looked like years ago, what if the audio is turned down or your online buyer missed that part of the video where you explain this is NOT what the place looks like today?
Have you noticed the cartoon like images that popping up in social media, advertising, newscasts and blog posts?
Better than nothing inserted in the wall of words?
What’s your take on AI slop and ethical considerations that misleads real estate buyers?
Can you slough it off as a simple case of “everyone is doing it, what’s the big whoop?” What about textual slop, bot-generated descriptions?
If a real estate agent has “serene sanctuary” used on all their small home listings.
And tiny yards become “entertainer’s paradise”, tight kitchens are promoted as “step saver” or “meal time saving sized”. Like trick or treat candy. Just creative word-smithing?
Can the real estate property drawbacks or limitations be buried under a mountain of generic praise and palava?
After awhile, all the properties sound the same, look the same if everyone starts serving up the AI slop.
But an up close and personal tour reveals what was distorted, altered or simple left out altogether.
If you are an agent, do you use AI to churn out property descriptions or doctor images, video files in the real estate show and tell?
In real estate. AI slop is digital “junk” created when agent use generative AI to cut corners.
It all results in the listing that feel fake, uncanny or flat out dishonest. Looks perfect at first glance, but something feels deeply wrong, “Pet Semetary”. Think of the transition from helpful “enhancement” to hallucination slowly making the real estate buyer rub his eyes, do a double take.
In video, a slow pan of a kitchen island slowly merges into the floor or a ceiling fan grows a sixth blade.
AI turns a dirt patch of weeds into a manicured back yard garden. A gray sky gets replaced with a neon purple “Malibu” sunset that does not exist in that zip code. Or staging shows ghost furniture hovering up off the floor a few inches. A fireplace was added when there is none at the real property address today.
It’s like a real estate robot is trying to sell you a dream.
The chef inspired kitchen only has a toaster oven or entry level microwave.
All “nestled in the heart of Never Never Land.”
The common real estate property listing denominator is disappointment if you use AI slop marketing. A high-def AI-animated walk through of a “sun drenched” living room online.
But the real estate buyer arrives to find a dark space with cracked drywall, the smell of the four “C’s” (cat pee, cat box, stale cigarettes and coffee).
Everything AI “cleaned up” suddenly is missing. Reality hits hard.
Do you think it causes “buyer fatigue” or leads to mistrust about the property listings, any information you provide?
Would you stop reading the descriptions because you no longer trust the content?
YouTube real estate video channels ask has your production been AI altered every render upload.
California enacted a law AI slop law this past January requiring notification that you altered an image and have the original to study to show just how.
AI tries to predict what something could look like. The AI slop will get better at gaming the original. But anyway you slice and dice it, AI slop is a fundamental trust problem.
The AI enhancement no matter how slick or professional looking starts down the path of misrepresentation and manipulation.
It disorients potential real estate home buyers who arrive at the property to find a vastly different reality.
Not the “glossy fairy tale” presented that lead to them wasting time to tour in person.
Are you seeing AI slop and please give examples. AI slop is lazy but also dangerous.
Too easy to ask your bot to spruce up the new property listing to make it look more appealing.
The MLS listings will end up looking like Stepford Wives. AI slop slick, snazzy very predictable marketing. Instead of just refreshing real and unique all natural Maine approach to keep it honest, simple.
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MOOERS REALTY 69 North Street Houlton Maine 04730 USA