Only luxury properties deserve video, real estate myth #1.
Where does that real estate video myth come from anyway? It’s prevalent in circles of real estate agents and brokers who hire out the tasks. Someone reasoning that the bigger price tag properties makes the “do a video” necessary or a worthwhile expense.
But what if you don’t hire out everything from sign placement, image collecting, heck even real estate copy writing?
When you live in a small Maine real estate market where stagers are not hired for the make it look pretty Drop dead gorgeous for the date with the online buyer online wolf whistling at what he or she sees.
In small rural real estate markets like Maine, the practical stuff is what is ooh la la. Low to the ground prices, new roof, updated heating systems and a garage is key. It trumps the granite counter top and formal flower gardens with the spouting water fountain in the center of the greenery.
So back to the real estate video myth #1, that only your luxury properties deserve the full motion and sound treatment.
Nothing could be further from the truth. Think about your buyer out in the audience. When he or she is local, wouldn’t it be nice to zip through three, four or more simple show and tell videos BEFORE setting up actual showings? Ruling out this one, liking that one of the videos saves the real estate agent or broker lots of time not doing wasted property tours right?
And what if you were out in the real estate audience but many hours and miles down the pike?
Real estate video becomes even more important to that segment of the buying audience not even close to your area. What about the real estate buyer out of the country? Just serve those buyers a few images, a snippet of all the properties sound alike narrative for the highlights? That’s tell anyone from out of town you only take real estate buyers seriously and service them when they darken your office doorstep. Real smart. Not.
Good enough is not today when real estate video is available to do way more and a better job marketing the property listings.
Without real estate full motion video with sound (not a regurgitated same phone slide show moving and grooving in and out, side to side) well now.
That outside buyer stops the process because no real estate video. You are not serving up what he or she hungers for drive window quick and easy. You are making him wait or make the most important decision in a person’s life with not much information, no video. Video became even more critical during COVID over the last year of the pandemic when travel was risky or not even allowed in many states. Video is safer for real estate showings for the renters and homeowners living there too! Less or no people parading through their house or apartment makes everyone happy campers.
If you don’t do real estate video, your buyer will seek out and find through search engine queries which brokers do.
Serve them up, let them have it there way like Burger King. Double, triple stack the real estate video channel with all your property listings. Give the buyer the red carpet, VIP welcome to town treatment with videos. With video, the buyer meets you first before crossing the town line into town.
Videos for your community events show your not familiar with your area real estate buyer around your home town.
That local flavor of the what’s it like where you live does just as much of the heavy marketing needed to lead to a real estate sale.
Video for real estate means less actual physical showings and more property listings are viewed online in the safety and convenience of wherever the buyer is. No matter what time of day or night or the weather happening outside here or there. Real estate video is like an all night buffet of property listings, area information.
Hot and ready to take them through the front door, out the back and to tour the lot, the community that wraps around that real estate listing.
When? Now. Right NOW. Without delay and with the audio not wasted and including the sounds of the listing location with the property details weaved into the real estate video. The sound is forty percent of the real estate video experience’s success.
So your bread and butter listings, the dirty but nice and low priced properties should have real estate videos.
They all deserve the real estate video treatment. The videos of luxury properties looking for multi million dollar buyers that have the exotic cars and long legged skimpy dressed models out by the Olympic pool basking in the sun like a Greek goddess. Those high end productions that took days to create and cost a pretty penny by a wannabe Hollywood film director with the quick edits timed to the edgy music sound bed.
When you are pushing the luxury and opulence, you need a hoity toity “know luxury few ever do in their lifetime” video.
Just think how envious and cheated your friends, old hated classmates growing up will feel learning about your new luxury home purchase IF you buy it. A splash it all over your egocentric video channel approach. Lather it thick. That high brow affluent message and call to action to buy works on those that tick that way.
Simple real estate videos for a 20-30-40 thousand dollar price bracketed property listings.
Back down to blue collar regular middle class Joe and Janes like the rest of us in rural real estate markets. Not the expensive zip codes some want for their upper left hand corner gold plated Christmas card list. The dirty but nice, have good bones and bad cosmetics property listings deserve video treatment too. Even if they are clutter, have strange smells as you watch where you step to tour them. Show them all what you got and how cheaply priced it is. Especially for the far away out of town buyers who you don’t want to leave out of the pool of possible purchasers right?
Here’s an example of a simple low priced property listing that gets its own real estate video.
Nothing swanky or jaw dropping about the real estate video that never was intended to impress enough to win a prestigious production award.
Just a Maine real estate video that quickly starts the online open house show and tell immediately. With other videos one after another run and gunned to shoot, edit, render and upload to your real estate video channel. On market a couple days, being scooped up by a online Colorado buyer. Video is far reaching and watch your subscriber channel grow if you take the time to have something for everyone. If you think what would you want if you were a customer on the other end of the signal.
Here are pretty impressive numbers when you have video in the real estate marketing plan.
Consider 85% of real estate buyers and sellers want to work with an agent or broker that uses video for marketing properties. That real estate listing videos attract 403% more calls and emails than properties that don’t use them. Roughly 86% of folks that are searching online for the best community to buy another house use video to do their homework.
Videos increase an agent or brokers incoming leads by 300%. Do have video in your marketing tool box? Video is the most powerful method to do the heavy lifting in getting more, selling more real estate listings.
Here’s a snap shot of real estate video analytics to show what’s going on behind the console.
See the increase in viewership?
Videos save time and get people into way more properties than the one at a time showings. The latter is the caveman way, where only so many possible tours a day dinosaur method is used. People are too busy rack up the miles and gas expense to tour properties. They have no time. Like working from home remotely telecommuting to their jobs, the same real estate buyers want to be able to see and hear about the properties for sale. Beamed into their homes non stop until they holler “found it, stop”.
The low cost real estate property listings deserve video because they are the bread and butter of what sells best. And you better be hunting and pecking posting on local communities. The ones where you live, work, play and know like the back of your hand as the local insider.
With real estate video for all your listings and the all important community events, your reach estate buyers without delay can tour your property listings round the clock.
They don’t need the lock box combination, you the REALTOR can be in bed sleeping. Because it’s the middle of the night in your time zone but not for the online buyer. Luxury properties are not the only properties deserving real estate video unless all your sell are two a three very large commission nose bleed high priced listings.
I’m Maine REALTOR Andrew Mooers, ME Broker
207.532.6573 | info@mooersrealty.com |
MOOERS REALTY 69 North ST Houlton ME 04730 USA
